Alexa is one of the leading internet statistics engineswhere every webpage on the planet has its place. Beginning with Google
and Facebook, it goes all the way down to the gazillionth site no one
knows about. It's a chart that gives you insight on how your business is
doing through calculating the popularity of your site.
The traffic rank of a website, compared to all other sites on the web.
This is provided by Alexa.com based on sample browsing behavior of
people with the Alexa toolbar installed in their browser, combined with
imputed search engine ranking and search volume.
Size up your competition on the Web!
- The Alexa Traffic Rank will show how popular the site is compared to yours, including Reach, Pageviews and more.
- Search Analytics will show you which terms your competition is using to get traffic.
- The Audience data will show you what kind of visitors your competition is attracting.
- The Clickstream data will show you where your competition is getting traffic from affiliate programs and partners.
SEO tiPs
How Alexa Ranking Works
It's quite easy to get started. All you have to do is visit the alexa.com site and download (and install) the
Alexa toolbar.
This toolbar offers a search function but it mainly displays the rank
(at a global level) of the visited site, as well as the sites that have
been visited by Web surfers that are linked in some way to the site
being visited.
The Alexa toolbar not only displays information, but it also sends data
to the central server. Thus, each time you visit a Web page via a Web
browser (be it Internet Explorer or Firefox) that has the toolbar
installed, information is sent to the server indicating your IP and the
page you are visiting. Such data is gathered from all the Web users who
have the Alexa toolbar.
With Alexa, the smaller the numerical ranking, the better. Most people
say that if you manage to make it in the top 100,000, it is a sign that
your site enjoys quite heavy traffic.
- See more at: http://www.avangate.com/community/resources/article/alexa-ranking.htm#sthash.pD3b6Tfc.dpuf
How Alexa Ranking Works
It's quite easy to get started. All you have to do is visit the alexa.com site and download (and install) the
Alexa toolbar.
This toolbar offers a search function but it mainly displays the rank
(at a global level) of the visited site, as well as the sites that have
been visited by Web surfers that are linked in some way to the site
being visited.
The Alexa toolbar not only displays information, but it also sends data
to the central server. Thus, each time you visit a Web page via a Web
browser (be it Internet Explorer or Firefox) that has the toolbar
installed, information is sent to the server indicating your IP and the
page you are visiting. Such data is gathered from all the Web users who
have the Alexa toolbar.
With Alexa, the smaller the numerical ranking, the better. Most people
say that if you manage to make it in the top 100,000, it is a sign that
your site enjoys quite heavy traffic.
- See more at: http://www.avangate.com/community/resources/article/alexa-ranking.htm#sthash.pD3b6Tfc.dpuf
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